From West State Street looking north on Main Street: on the left, Rockford Dry Goods Co., Kress', and the Coronado Theatre in the distance; Mason's, Doran's, and the Palace Theatre on the right.
Building-high street view looking East toward State Street Bridge. C. F. Henry, Clothier & Furnisher, on left; United Cigar, S. Scher Tailor, Moffatt's, Elliott's, and Hallock Furniture on right.
At Church Street intersection. "This new twenty-square-block downtown lighting area was installed at a cost of over $250,000." Osco Drug, Carson, Pirie, Scott, Rockford Dry Goods, and Busch Jewelers on the left with the Hotel Faust's red neon sign in…
Color photograph of the News Tower Building on the East side of the Rock River by the State Street Bridge. Notice the boat pulling a skier in front of the building. On back: "Home of the Rockford Register-Republic and the Rockford Morning Star, and…