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Main Street, Looking South, Rockford, Ill.
The Palace Theatre, advertising "Vaudeville," takes up a huge portion of this block at 111-117 North Main Street with early vintage automobiles lining the curb. The Palace Theatre opened in 1915 a few doors down from the Orpheum Theatre.
Corner State and Main, "Rockford Hub", Rockford, Illinois.
From West State Street looking north on Main Street: on the left, Rockford Dry Goods Co., Kress', and the Coronado Theatre in the distance; Mason's, Doran's, and the Palace Theatre on the right.