Listed on the back as the "Geo. E. Holm, Lundberg Building," at 118 N. Main Street, featuring a "Vaudeville" sign on the side as well as "Sample Shoes" and "Orpheum" overhanging signs and one reading "CAMPBELLS 4 MARVELS 4 OF THE AIR." A livery is…
Black and white drawing of the building. "Gilbert A. Johnson of Peterson & Johnson Architects, Rockford, Ill., was selected as Architect by the United States Treasury Department June 17, 1931. Contracts were awarded March 31, 1932."
"Erected 1933 at a cost of $750,000, this post office serves a community of over a 100,000 population. Rockford is Illinois' second industrial city and second largest machine tool center in U. S. A. Founded in 1834, this city has grown to be the…
With horse and buggies/wagons and a trolley in the street, C. F. Henry Clothing Co. is on the left and Rockford National Bank, with its "clock" sign, is on the right.
On the left: Johnson & Johnson, Drugs & Soda, Robert L. Beatson Kuppenheimer Good Clothes, Legal Loan Co., Madelon Beauty Salon, the Palace Orpheum Cinema Vaudeville & Photoplays featuring "A Thief in the Dark"; Schrom's on the right.
At Church Street intersection. "This new twenty-square-block downtown lighting area was installed at a cost of over $250,000." Osco Drug, Carson, Pirie, Scott, Rockford Dry Goods, and Busch Jewelers on the left with the Hotel Faust's red neon sign in…
Majestic view of the theater's white and gold organ. On the back: "The Grande Barton Theatre Pipe Organ (4 manuals, 17 ranks) opened the Coronado Theatre, Rockford, Illinois in 1927. Restored in 1971, it is maintained by the Land of Lincoln Theatre…