At Church Street intersection. "This new twenty-square-block downtown lighting area was installed at a cost of over $250,000." Osco Drug, Carson, Pirie, Scott, Rockford Dry Goods, and Busch Jewelers on the left with the Hotel Faust's red neon sign in…
A nighttime neon-lit street scene with Rockford Dry Goods and the Coronado Theatre on the left, and Masters Shoe Company, Busch Jewelers, and Woolworth's on the right.