A nighttime neon-lit street scene with Rockford Dry Goods and the Coronado Theatre on the left, and Masters Shoe Company, Busch Jewelers, and Woolworth's on the right.
At Church Street intersection. "This new twenty-square-block downtown lighting area was installed at a cost of over $250,000." Osco Drug, Carson, Pirie, Scott, Rockford Dry Goods, and Busch Jewelers on the left with the Hotel Faust's red neon sign in…